AEO: how brands stay visible in the AI-search era

People now ask ChatGPT and AI instead of Google. Beyond SEO, AEO (Answer Engine Optimization) gets your brand into the AI's answer.

AEO: how brands stay visible in the AI-search era

Search is becoming 'answers'

Users now get one AI answer instead of ten blue links. Whether your brand is cited in that answer is the new page one. That's AEO — Answer Engine Optimization.

1) Content that answers the question directly

AI cites structures that answer clearly: title = the question, first paragraph = the core answer, then evidence.

2) Structured data and trust signals

FAQ, Organization and LocalBusiness schema, consistent facts and external citations make AI treat your brand as a trustworthy source.

3) It doesn't replace SEO

AEO is a layer on top of SEO — you target search rankings and AI-answer citations together.

What Selli does

From AI-search visibility audits to AEO content and schema design. Get ready for the AI era — book a call.

Keep reading

← Back to all thinking