When a Seoul-based F&B operator briefed us in late 2025, they wanted Vietnam launch traction inside one month. This article walks through the exact stack we ran — broadcast PPL anchoring brand awareness, RED community seeding via 12 KOLs, Shopee MCN-driven creator distribution for sell-through, and how Client Selli stitched the reporting into a single dashboard so the founder could see ROI without a weekly call.
A teardown of the campaign architecture we use when a Korean brand wants to enter Vietnam quickly — SBS placement, RED community seeding, Shopee MCN distribution, and how the regional tracks plug together.
