Don't lead with "how much"
Most brands ask "how much does drama PPL cost?" first. But the same budget performs very differently depending on which scene and what context the product lands in.
1) Get in at the script stage
PPL isn't slipped in just before shooting. It works best when the product's usage context is designed during script discussions. As an official SBS partner, Selli works directly with producers and PDs so the product becomes part of the story — not an ad break.
2) Exposure isn't impact — measure it
Ratings alone aren't enough. We track how scene clips spread on social, branded search lift, and pre/post sales to know the real effect.
3) Beyond one airing: overseas secondary usage
It doesn't end with the domestic broadcast. Securing OTT and overseas secondary-usage rights lets the same content keep working across Vietnam and Southeast Asia.
What Selli does
Script-linked PPL → short-form amplification → overseas reuse, all from one team. Thinking about drama PPL? Book a call.