Why Vietnam, why now
A young population, exploding e-commerce and strong love for Korean beauty make Vietnam the fastest-growing K-beauty market.
1) The barrier: customs & product registration
For cosmetics, product registration (CFS, ingredient review) and customs are the first gate — many brands lose a year here. Selli handles sourcing, ODM, customs and logistics in one team.
2) Distribution: marketplaces + offline
Onboard Shopee, TikTok Shop and Lazada, then build offline touchpoints via H&B stores and pop-ups.
3) The spike: live commerce + OOH
Daily and mega lives drive sales, while OOH in HCMC and Hanoi cements the brand.
What Selli does
Export, distribution, live commerce and out-of-home — Vietnam market entry, end to end. Book a call.