Vietnam is the front line of TikTok commerce
Vietnamese shoppers decide in the feed and in lives, not in search. TikTok Shop is a game of operations, not shelving.
1) Onboarding is just the start
Opening the account and listing products is 5%. The real work is the daily live schedule, host line-ups, comment handling, and inventory/logistics sync.
2) Daily + mega lives, two tracks
Daily lives lay down baseline sales; mega lives once or twice a month create the spikes. The KOL/anchor mix is the lever.
3) Run it on numbers
We watch view→cart→checkout conversion, not just viewer counts — optimizing which host, time slot and SKU convert.
What Selli does
Shopee and TikTok Shop onboarding through daily and mega live commerce. Entering Vietnam? Book a call.