Vietnam is a social-first, not search-first, market
Vietnamese consumers meet your product on TikTok and Shopee long before they ever Google it. Lift-and-shift a Western "search → landing page" funnel and it fails. The first thing to check in a Vietnam marketing agency is whether they actually understand this difference.
The 7-point Vietnam agency checklist
1. A real local team. People on the ground in Ho Chi Minh or Hanoi are what let you negotiate with KOLs, sellers and platforms. Selli runs its own HCMC office.
2. Hands-on TikTok Shop & live commerce. Ask for real live-session revenue, not slides.
3. KOL/KOC network. A roster of proven micro-KOCs often beats one mega-KOL on ROI.
4. Shopee & Lazada operations. Not just ads — listings, flash sales and fulfilment too.
5. Content made locally. Native Vietnamese creative and shoots, not dubbed translation.
6. Transparent reporting. GMV, ROAS and conversion in one dashboard.
7. Cross-border fit. Do they understand HQ communication, payment and settlement?
What Selli does in Vietnam
From our Ho Chi Minh team, Selli delivers TikTok Shop operations, live commerce, KOL seeding and design in one place — wired into one dashboard with our Korea and Australia teams, so Vietnam results flow straight into HQ decisions.
If you are weighing a Vietnam launch, prove the model on one or two channels first, then expand.