TV ADVERTISING
SBS Korea TV advertising cost and 15-second rates
Where PPL puts a brand inside a programme, this page is about the plain 15-second spot that runs around and inside it. The SBS Cre@m rate card publishes a pre/post-break (전후CM) and a mid-break (중CM) 15-second rate for every programme, and the table below is every rated programme on the November 2026 issue, vol. 179.
Last checked
In one paragraph
On the SBS Cre@m November 2026 issue, vol. 179, a pre/post-break 15-second spot runs KRW 3M to KRW 15M per programme, and a mid-break 15-second spot runs KRW 6M to KRW 30M. 26 of this issue's 26 programmes carry a published 15-second rate.
Ad types: pre/post-break, mid-break, package, band
- Pre/post-break (전후CM)
- The spot immediately before a programme starts and immediately after it ends - the most basic broadcast ad slot.
- Mid-break (중CM)
- A spot inserted during the programme rather than around it, in the window where the viewer has not yet left the channel - the lowest-churn slot on the card. A "band" is how many mid-breaks run within one episode.
- Programme package
- A base rate sold as a bundle for the whole programme, rather than buying individual slots one at a time.
- Band
- How many times the mid-break interrupts a single episode. More bands means more mid-break exposures per episode.
These four terms are the same definitions SELLi already uses on PPL & ad rates by programme.
15-second rates by programme (November 2026)
Every one of the 26 programmes with a published 15-second rate on the November 2026 issue (26 programmes in total). One of them (Geumto Drama Special (금토드라마 스페셜)) is a special or provisional title and sits at the bottom of the table.
| Programme | Broadcast day | Pre/post-break 15s | Mid-break 15s |
|---|---|---|---|
| Geojang Hangjun (거장 항준) | Thursday | KRW 12M | KRW 24M |
| Gol Ttaerineun Geunyeodeul (골 때리는 그녀들) | Wednesday | KRW 12M | KRW 24M |
| Good Partner 2 (굿파트너2) | Friday, Saturday | KRW 15M | KRW 30M |
| Gunggeumhan Iyagi Y (궁금한 이야기 Y) | Friday | KRW 12M | KRW 24M |
| Geugeosi Algosipda (그것이 알고싶다) | Saturday | KRW 12M | KRW 24M |
| Kkokkomu (꼬리에 꼬리를 무는 그날 이야기) | Thursday | KRW 12M | KRW 24M |
| Nine To Six (나인 투 식스) | Wednesday, Thursday | KRW 12M | KRW 24M |
| Doctor X (닥터X) | Friday, Saturday | KRW 15M | KRW 30M |
| The Listen 6 (더 리슨 6) | Wednesday | KRW 12M | KRW 24M |
| Dongsang Imong 2 (동상이몽2 - 너는 내 운명) | Tuesday | KRW 12M | KRW 24M |
| Running Man (런닝맨) | Sunday | KRW 12M | KRW 24M |
| Morning Wide 2 (모닝와이드 2부) | - | KRW 3M | KRW 6M |
| Morning Wide 3 (모닝와이드 3부) | Tuesday | KRW 3M | KRW 6M |
| Miun Uri Saekki (미운 우리 새끼) | Sunday | KRW 15M | KRW 30M |
| Biseojin 2 (비서진 2) | Friday | KRW 12M | KRW 24M |
| Saengbangsong Today (생방송 투데이) | Tuesday | KRW 6M | KRW 12M |
| Saenghwarui Darin (생활의 달인) | Monday | KRW 12M | KRW 24M |
| Urideurui Ballad 2 (우리들의 발라드 시즌2) | Monday | KRW 12M | KRW 24M |
| Jeopsok Movieworld (접속! 무비월드) | Saturday | KRW 6M | KRW 12M |
| Joeun Achim (좋은아침) | Tuesday | KRW 3M | KRW 6M |
| Teumman Namyeon (틈만나면) | Tuesday | KRW 12M | KRW 24M |
| Sbs 8 News Weekend (SBS 8뉴스 (주말)) | 주말 | KRW 15M | KRW 30M |
| Sbs 8 News Weekday (SBS 8뉴스 (평일)) | 평일 | KRW 12M | KRW 24M |
| Inkigayo (SBS 인기가요) | Sunday | KRW 6M | KRW 12M |
| Tv Dongmul Nongjang (TV 동물농장) | Sunday | KRW 12M | KRW 24M |
| Geumto Drama Special (금토드라마 스페셜) | Saturday | KRW 12M | KRW 24M |
Both figures are published base rates; the actual quote can move with ratings and the number of airings.
Working out a monthly budget: an example
Monthly budget is rate × number of airings. For example, running a pre/post-break 15-second spot on Running Man (런닝맨) (Sunday, KRW 12M) four times a month:
- Programme
- Running Man (런닝맨) (pre/post-break, 15s)
- Rate per airing
- KRW 12M
- Airings per month
- 4
- Monthly budget
- KRW 48M
This is the November 2026 issue, vol. 179 published base rate multiplied through as an example; it does not reflect any run-length discount or promotion. Ask for a specific quote.
Production cost
Creative production cost, the minimum booking unit and the media-rep handling-fee structure are not published by SBS M&C, so none of that is stated here. Tell us the budget and programme and we will confirm and quote.
Compared with radio advertising
SBS Korea radio advertising: cost and scheduleA lower entry rate than TV, and a sponsorship-announcement structure that can run up to three announcements per programmeFAQ
- What is the SBS TV advertising rate?
- On the November 2026 issue, a pre/post-break 15-second spot runs KRW 3M-15M per programme, and a mid-break spot runs KRW 6M-30M. Exact figures by programme are in the table above.
- Which is more expensive, pre/post-break or mid-break?
- Mid-break. On the November 2026 issue every one of the 26 rated programmes prices mid-break at exactly 2× the pre/post-break rate. It sits in the window where the viewer has not left the channel.
- How do I work out a monthly budget?
- Rate × number of airings per month. A worked example is in the "Working out a monthly budget" section above.
- Is creative production billed separately?
- SBS M&C does not publish a production-cost figure, so none appears on this page. Ask and we will confirm.
- Should I choose PPL or a plain TV spot?
- If the brand needs to appear inside the programme, see PPL cost. If a clear ad message in the break is enough, this page's pre/post-break and mid-break rates apply.
- Can I advertise on any SBS programme?
- 26 of this issue's 26 programmes carry a published rate.
Sources
Tell us the programme and budget and we will put together a pre/post-break and mid-break plan.
Ask about TV advertising