Case studies
VN
Starbucks Vietnam
TikTok Live merchandise selling
We sold Starbucks Vietnam merchandise on TikTok Live. Planning the broadcast, running it and seeding KOCs were all handled in-house, which turned a single live session into a sales channel rather than a one-off event.
Scope of work
- 01TikTok Live operation
- 02Merchandise planning
- 03KOC seeding
How this kind of work runs
- What entering Vietnam takes, step by stepSourcing to customs, cosmetic product notification, marketplace listing and live commerce, with the sequence, the timings and the paperwork
- TikTok ad credit, up to $6,000 for new advertisersSpend within 30 days of registering and the same amount comes back as credit. Brackets, timing and who qualifies
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