Biseojin 2 (비서진 2): PPL cost and ad rates

Published rates in this issue (November 2026)

Rate history (every issue that carried it)

• November 2026: Programme package (프로그램 패키지) down since October 2026 (KRW 150M → KRW 100M)
• October 2026: no published rate changed since September 2026
• September 2026: no published rate changed since August 2026

Ad formats available on this programme

• Product placement (간접광고, PPL)AvailableGuide →
• Virtual advertising (가상광고)AvailableGuide →
• Mid-programme break (중CM)Available
• Surrounding break (전후CM)Available

How it works

1. 01

   Tell us the programme, the format and the budget; we confirm availability.

2. 02

   We agree terms and exposure with SBS against the current published rate.

3. 03

   After booking, we share progress against the shoot and broadcast dates.

Full process →

Same-genre (Variety) programmes compared

FAQ

How much does product placement in Biseojin 2 (비서진 2) cost?

Per the SBS Korea Cre@m November 2026 issue, vol. 179, for Biseojin 2 (비서진 2) the product placement (PPL) level-2 starting rate is KRW 70M, the mid-programme package is KRW 100M and 15-second spots are KRW 12,000,000 before or after the programme and KRW 24,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.

Can I run virtual advertising in Biseojin 2 (비서진 2)?

Yes. Per the November 2026 issue, vol. 179, the published virtual advertising rates are 등급고지 KRW 5M, 에필로그 KRW 20M, 장면전환 KRW 15M.

Do the rates change every month?

SBS M&C reissues Cre@m every month. Biseojin 2 (비서진 2) appeared in 4 issues from August 2026 to November 2026. In that time Programme package (프로그램 패키지) fell from KRW 150M to KRW 100M in the November 2026 issue.

What does going through SELLi change?

SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.