Miun Uri Saekki (미운 우리 새끼): PPL cost and ad rates

Published rates in this issue (October 2026)

Rate history (every issue that carried it)

• October 2026: Programme package (프로그램 패키지) down since September 2026 (KRW 250M → KRW 200M)
• September 2026: Programme package (프로그램 패키지) up since August 2026 (KRW 200M → KRW 250M)
• August 2026: no published rate changed since July 2026
• July 2026: Programme package (프로그램 패키지) up since June 2026 (KRW 150M → KRW 200M)

Ad formats available on this programme

• Product placement (간접광고, PPL)AvailableGuide →
• Virtual advertising (가상광고)AvailableGuide →
• Mid-programme break (중CM)Available
• Surrounding break (전후CM)Available

How it works

1. 01

   Tell us the programme, the format and the budget; we confirm availability.

2. 02

   We agree terms and exposure with SBS against the current published rate.

3. 03

   After booking, we share progress against the shoot and broadcast dates.

Full process →

Same-genre (Variety) programmes compared

FAQ

How much does product placement in Miun Uri Saekki (미운 우리 새끼) cost?

Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Miun Uri Saekki (미운 우리 새끼) the product placement (PPL) level-2 starting rate is KRW 100M, the mid-programme package is KRW 200M and 15-second spots are KRW 15,000,000 before or after the programme and KRW 30,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.

Can I run virtual advertising in Miun Uri Saekki (미운 우리 새끼)?

Yes. Per the October 2026 issue, vol. 178, the published virtual advertising rates are 등급고지 KRW 10M, 에필로그 KRW 25M, 장면전환 KRW 20M.

Do the rates change every month?

SBS M&C reissues Cre@m every month. Miun Uri Saekki (미운 우리 새끼) appeared in 5 issues from June 2026 to October 2026. In that time Programme package (프로그램 패키지) fell from KRW 250M to KRW 200M in the October 2026 issue; Programme package (프로그램 패키지) rose from KRW 200M to KRW 250M in the September 2026 issue; Programme package (프로그램 패키지) rose from KRW 150M to KRW 200M in the July 2026 issue.

What does going through SELLi change?

SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.