SBS PROGRAM INVENTORY

THE LINE-UP,IN FULL.

The first thing anyone weighing up SBS PPL or broadcast sponsorship needs is which programme opens which position, and what the card publishes for it. Drama, variety, current affairs and music, on one screen.

July 2026 These are the published rates from an earlier issue. If you are planning now, use the current rate card.

This page is a dataset of the published broadcast advertising rates for 22 SBS programmes. The source is Cre@m, the rate card SBS M&C issues every month, July 2026 issue, vol. 175, and for every programme it carries the broadcast day, the programme package rate, the level-2 product placement floor, the 15-second surrounding-break and mid-programme-break rates, and the virtual advertising rate for each on-screen slot. It is refreshed every month as a new issue appears, and each earlier issue stays at its own address. SELLi, an official SBS marketing partner, publishes the whole card with no account and no fee. This page is an archived issue; the rates in force are on the current rate card page. When citing a figure, please attribute it to SBS M&C Cre@m, July 2026 issue, vol. 175.

The rate card is where we start

For most agencies this table is the product. They hand over programmes and prices, then ask where you would like to be placed.

For SELLi it is the starting point. Bring us a brand and SELLi and SBS design a plan for it together. Not which slot for how much, but why this medium in the first place.

Which is why every rate is published here. There is nothing to hide.

Take the rate card with you

Below is the list of SBS scheduled programmes SELLi can take an enquiry on and confirm availability for. Programmes we have actually run a campaign on are marked separately under our work.

The terms, first

Product placement (간접광고, PPL): Your product physically appears in the scene. The cast uses it, it sits in shot as a prop, or it is written into the script and becomes part of the story. The figure shown is the published level-2 rate.
Virtual advertising (가상광고): A graphic composited into the broadcast picture. Nothing exists on the set; only the viewer at home sees it.
Mid-programme break (중CM): A commercial placed inside the programme instead of after it. The audience has not left the channel yet, so drop-off is at its lowest. The band is how many mid-programme breaks an episode carries.
Surrounding break (전후CM): The commercials immediately before the programme starts and immediately after it ends. The most basic broadcast ad position.
Programme package (프로그램 패키지): A bundled rate sold by the programme rather than by the individual position. You secure the advertising across the programme in one buy.

등급고지the viewer age-rating card shown as the episode opens and each time it returns from a break. Your brand appears alongside it.
장면전환the short bumper that covers the cut from one scene to the next.
에필로그the closing sequence at the end of the episode, around the preview of the next one.
하이라이트the montage that replays the biggest moments of the episode.
곡고지the on-screen caption that names the song and the artist on a music show.

Published rates by programme

Rates are the published SBS M&C Cre@m figures (July 2026 issue, vol. 175). The card is reset every month, and the executed rate varies with the schedule and the type of exposure.

22 programmes

Drama1 programmes

김부장
DramaFriday, Saturday
TopLowest published rate KRW 15M
Programme package (프로그램 패키지)
KRW 250M
Surrounding break (전후CM) 15 sec
KRW 15M
Mid-programme break (중CM) 15 sec2 per episode
KRW 30M
Virtual advertising (가상광고)
등급고지KRW 100M
에필로그KRW 150M
김부장 is an SBS drama programme, broadcast on Friday, Saturday. In the July 2026 card the published rates are programme package KRW 250M, 15-second surrounding break (전후CM) KRW 15M, 15-second mid-programme break (중CM) KRW 30M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 100M / 에필로그 KRW 150M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card

Variety9 programmes

미운 우리 새끼
VarietySunday
TopLowest published rate KRW 10M
Programme package (프로그램 패키지)
KRW 200M
Product placement (간접광고, PPL)
KRW 100M
Surrounding break (전후CM) 15 sec
KRW 15M
Mid-programme break (중CM) 15 sec3 per episode
KRW 30M
Virtual advertising (가상광고)
등급고지KRW 10M
에필로그KRW 25M
장면전환KRW 20M
Change since June 2026
- Programme package (프로그램 패키지)~~KRW 150M~~upKRW 200M
미운 우리 새끼 is an SBS variety programme, broadcast on Sunday. In the July 2026 card the published rates are programme package KRW 200M, level-2 product placement (간접광고, PPL) KRW 100M, 15-second surrounding break (전후CM) KRW 15M, 15-second mid-programme break (중CM) KRW 30M (3 per episode), virtual advertising (가상광고) 등급고지 KRW 10M / 에필로그 KRW 25M / 장면전환 KRW 20M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
런닝맨
VarietySunday
TopLowest published rate KRW 10M
Programme package (프로그램 패키지)
KRW 150M
Product placement (간접광고, PPL)
KRW 70M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec3 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 10M
에필로그KRW 25M
장면전환KRW 20M
런닝맨 is an SBS variety programme, broadcast on Sunday. In the July 2026 card the published rates are programme package KRW 150M, level-2 product placement (간접광고, PPL) KRW 70M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (3 per episode), virtual advertising (가상광고) 등급고지 KRW 10M / 에필로그 KRW 25M / 장면전환 KRW 20M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
산골총각 영웅
VarietyTuesday
The following season of 섬총각 영웅2. They are separate programmes on the schedule.
TopLowest published rate KRW 8M
Programme package (프로그램 패키지)
KRW 150M
Product placement (간접광고, PPL)
KRW 50M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 8M
에필로그KRW 20M
장면전환KRW 15M
산골총각 영웅 is an SBS variety programme, broadcast on Tuesday. In the July 2026 card the published rates are programme package KRW 150M, level-2 product placement (간접광고, PPL) KRW 50M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 8M / 에필로그 KRW 20M / 장면전환 KRW 15M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
골 때리는 그녀들
VarietyWednesday
TopLowest published rate KRW 10M
Programme package (프로그램 패키지)
KRW 150M
Product placement (간접광고, PPL)
KRW 70M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec3 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 10M
에필로그KRW 25M
장면전환KRW 20M
하이라이트KRW 20M
골 때리는 그녀들 is an SBS variety programme, broadcast on Wednesday. In the July 2026 card the published rates are programme package KRW 150M, level-2 product placement (간접광고, PPL) KRW 70M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (3 per episode), virtual advertising (가상광고) 등급고지 KRW 10M / 에필로그 KRW 25M / 장면전환 KRW 20M / 하이라이트 KRW 20M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
아니 근데 진짜!
VarietyMonday
MidLowest published rate KRW 5M
Programme package (프로그램 패키지)
KRW 100M
Product placement (간접광고, PPL)
KRW 50M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 5M
에필로그KRW 150M
장면전환KRW 10M
아니 근데 진짜! is an SBS variety programme, broadcast on Monday. In the July 2026 card the published rates are programme package KRW 100M, level-2 product placement (간접광고, PPL) KRW 50M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 5M / 에필로그 KRW 150M / 장면전환 KRW 10M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
동상이몽2 – 너는 내 운명
VarietyTuesday
MidLowest published rate KRW 8M
Programme package (프로그램 패키지)
KRW 100M
Product placement (간접광고, PPL)
KRW 50M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 8M
에필로그KRW 20M
동상이몽2 – 너는 내 운명 is an SBS variety programme, broadcast on Tuesday. In the July 2026 card the published rates are programme package KRW 100M, level-2 product placement (간접광고, PPL) KRW 50M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 8M / 에필로그 KRW 20M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
자식 방생 프로젝트 합숙 맞선 2
VarietyThursday
MidLowest published rate KRW 10M
Programme package (프로그램 패키지)
KRW 100M
Product placement (간접광고, PPL)
KRW 40M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 10M
에필로그KRW 20M
장면전환KRW 15M
자식 방생 프로젝트 합숙 맞선 2 is an SBS variety programme, broadcast on Thursday. In the July 2026 card the published rates are programme package KRW 100M, level-2 product placement (간접광고, PPL) KRW 40M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 10M / 에필로그 KRW 20M / 장면전환 KRW 15M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
열혈농구단2
VarietySunday
MidLowest published rate KRW 10M
Programme package (프로그램 패키지)
KRW 100M
Product placement (간접광고, PPL)
KRW 50M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec1 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 10M
에필로그KRW 20M
장면전환KRW 15M
열혈농구단2 is an SBS variety programme, broadcast on Sunday. In the July 2026 card the published rates are programme package KRW 100M, level-2 product placement (간접광고, PPL) KRW 50M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (1 per episode), virtual advertising (가상광고) 등급고지 KRW 10M / 에필로그 KRW 20M / 장면전환 KRW 15M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
드라마/예능 스페셜
VarietySaturday, Sunday
EntryLowest published rate KRW 12M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
드라마/예능 스페셜 is an SBS variety programme, broadcast on Saturday, Sunday. In the July 2026 card the published rates are 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode). Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card

Current affairs11 programmes

궁금한 이야기 Y
Current affairsFriday
TopLowest published rate KRW 12M
No product placement (방송법 시행령 제59조의3, news and current affairs)Under 방송법 시행령 제59조의3, the Korean Broadcasting Act enforcement decree, product placement is prohibited in news and current-affairs programming. This title can only be approached through surrounding breaks, mid-programme breaks and virtual advertising.
Programme package (프로그램 패키지)
KRW 150M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec1 per episode
KRW 24M
궁금한 이야기 Y is an SBS current affairs programme, broadcast on Friday. In the July 2026 card the published rates are programme package KRW 150M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (1 per episode). Under 방송법 시행령 제59조의3, the enforcement decree of the Korean Broadcasting Act, product placement is prohibited in news and current-affairs programming, so this title can only be bought through the surrounding break, the mid-programme break and virtual advertising. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
그것이 알고싶다
Current affairsSaturday
TopLowest published rate KRW 12M
No product placement (방송법 시행령 제59조의3, news and current affairs)Under 방송법 시행령 제59조의3, the Korean Broadcasting Act enforcement decree, product placement is prohibited in news and current-affairs programming. This title can only be approached through surrounding breaks, mid-programme breaks and virtual advertising.
Programme package (프로그램 패키지)
KRW 150M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
그것이 알고싶다 is an SBS current affairs programme, broadcast on Saturday. In the July 2026 card the published rates are programme package KRW 150M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode). Under 방송법 시행령 제59조의3, the enforcement decree of the Korean Broadcasting Act, product placement is prohibited in news and current-affairs programming, so this title can only be bought through the surrounding break, the mid-programme break and virtual advertising. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
TV 동물농장
Current affairsSunday
TopLowest published rate KRW 8M
Programme package (프로그램 패키지)
KRW 150M
Product placement (간접광고, PPL)
KRW 50M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 8M
에필로그KRW 20M
장면전환KRW 15M
TV 동물농장 is an SBS current affairs programme, broadcast on Sunday. In the July 2026 card the published rates are programme package KRW 150M, level-2 product placement (간접광고, PPL) KRW 50M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 8M / 에필로그 KRW 20M / 장면전환 KRW 15M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
생활의 달인
Current affairsMonday
MidLowest published rate KRW 12M
Programme package (프로그램 패키지)
KRW 100M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
생활의 달인 is an SBS current affairs programme, broadcast on Monday. In the July 2026 card the published rates are programme package KRW 100M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode). Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
꼬리에 꼬리를 무는 그날 이야기
Current affairsThursday
MidLowest published rate KRW 8M
Programme package (프로그램 패키지)
KRW 100M
Product placement (간접광고, PPL)
KRW 50M
Surrounding break (전후CM) 15 sec
KRW 12M
Mid-programme break (중CM) 15 sec2 per episode
KRW 24M
Virtual advertising (가상광고)
등급고지KRW 8M
에필로그KRW 20M
장면전환KRW 15M
꼬리에 꼬리를 무는 그날 이야기 is an SBS current affairs programme, broadcast on Thursday. In the July 2026 card the published rates are programme package KRW 100M, level-2 product placement (간접광고, PPL) KRW 50M, 15-second surrounding break (전후CM) KRW 12M, 15-second mid-programme break (중CM) KRW 24M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 8M / 에필로그 KRW 20M / 장면전환 KRW 15M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
접속! 무비월드
Current affairsSaturday
MidLowest published rate KRW 6M
Programme package (프로그램 패키지)
KRW 100M
Product placement (간접광고, PPL)
KRW 15M
Surrounding break (전후CM) 15 sec
KRW 6M
Mid-programme break (중CM) 15 sec2 per episode
KRW 12M
Virtual advertising (가상광고)
등급고지KRW 7M
접속! 무비월드 is an SBS current affairs programme, broadcast on Saturday. In the July 2026 card the published rates are programme package KRW 100M, level-2 product placement (간접광고, PPL) KRW 15M, 15-second surrounding break (전후CM) KRW 6M, 15-second mid-programme break (중CM) KRW 12M (2 per episode), virtual advertising (가상광고) 등급고지 KRW 7M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
생방송 투데이
Current affairsSchedule to be confirmed
EntryLowest published rate KRW 6M
Product placement (간접광고, PPL)
KRW 20M
Surrounding break (전후CM) 15 sec
KRW 6M
Mid-programme break (중CM) 15 sec1 per episode
KRW 12M
생방송 투데이 is an SBS current affairs programme. In the July 2026 card the published rates are level-2 product placement (간접광고, PPL) KRW 20M, 15-second surrounding break (전후CM) KRW 6M, 15-second mid-programme break (중CM) KRW 12M (1 per episode). Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
모닝와이드 2부
Current affairsSchedule to be confirmed
EntryLowest published rate KRW 3M
No product placement (방송법 시행령 제59조의3, news and current affairs)Under 방송법 시행령 제59조의3, the Korean Broadcasting Act enforcement decree, product placement is prohibited in news and current-affairs programming. This title can only be approached through surrounding breaks, mid-programme breaks and virtual advertising.
Surrounding break (전후CM) 15 sec
KRW 3M
Mid-programme break (중CM) 15 sec1 per episode
KRW 6M
모닝와이드 2부 is an SBS current affairs programme. In the July 2026 card the published rates are 15-second surrounding break (전후CM) KRW 3M, 15-second mid-programme break (중CM) KRW 6M (1 per episode). Under 방송법 시행령 제59조의3, the enforcement decree of the Korean Broadcasting Act, product placement is prohibited in news and current-affairs programming, so this title can only be bought through the surrounding break, the mid-programme break and virtual advertising. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
모닝와이드 3부
Current affairsSchedule to be confirmed
EntryLowest published rate KRW 3M
Product placement (간접광고, PPL)
KRW 20M
Surrounding break (전후CM) 15 sec
KRW 3M
Mid-programme break (중CM) 15 sec1 per episode
KRW 6M
모닝와이드 3부 is an SBS current affairs programme. In the July 2026 card the published rates are level-2 product placement (간접광고, PPL) KRW 20M, 15-second surrounding break (전후CM) KRW 3M, 15-second mid-programme break (중CM) KRW 6M (1 per episode). Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
좋은아침
Current affairsSchedule to be confirmed
EntryLowest published rate KRW 3M
Product placement (간접광고, PPL)
KRW 60M
Surrounding break (전후CM) 15 sec
KRW 3M
Mid-programme break (중CM) 15 sec1 per episode
KRW 6M
좋은아침 is an SBS current affairs programme. In the July 2026 card the published rates are level-2 product placement (간접광고, PPL) KRW 60M, 15-second surrounding break (전후CM) KRW 3M, 15-second mid-programme break (중CM) KRW 6M (1 per episode). Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card
맨인블랙박스
Current affairsSunday
EntryLowest published rate KRW 7M
Virtual advertising (가상광고)
등급고지KRW 7M
에필로그KRW 15M
맨인블랙박스 is an SBS current affairs programme, broadcast on Sunday. In the July 2026 card the published rates are virtual advertising (가상광고) 등급고지 KRW 7M / 에필로그 KRW 15M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card

Music1 programmes

SBS 인기가요
MusicSunday
EntryLowest published rate KRW 6M
Product placement (간접광고, PPL)
KRW 40M
Surrounding break (전후CM) 15 sec
KRW 6M
Mid-programme break (중CM) 15 sec2 per episode
KRW 12M
Virtual advertising (가상광고)
곡고지KRW 9M
등급고지KRW 7M
SBS 인기가요 is an SBS music programme, broadcast on Sunday. In the July 2026 card the published rates are level-2 product placement (간접광고, PPL) KRW 40M, 15-second surrounding break (전후CM) KRW 6M, 15-second mid-programme break (중CM) KRW 12M (2 per episode), virtual advertising (가상광고) 곡고지 KRW 9M / 등급고지 KRW 7M. Source: SBS M&C Cre@m, July 2026 issue, vol. 175.
July 2026 card

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July 2026

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Frequently asked

How is the cost of SBS PPL decided?: Every programme carries its own published rate. Product placement is priced by exposure tier, mid-programme breaks by duration and number of airings, and virtual advertising by which on-screen slot it occupies. The figures on this page are the published SBS M&C rates; the real quote lands once the type and volume of exposure are set.How placement cost is actually calculated
Can product placement go into any programme?: No. Under 방송법 시행령 제59조의3, product placement is prohibited in news, current affairs, commentary, debate and children’s programming. Those titles are marked in the list below, and even there the surrounding breaks, mid-programme breaks and virtual advertising remain open.The rules in full, and what is prohibited
How far ahead should we enquire?: Products are published on a monthly cycle and the strongest positions on popular programmes go first. Allowing for production and asset delivery, start the conversation four to eight weeks before air.Enquiry to on-air, step by step
What is actually included in the published rate?: The published figure is the media cost of the exposure itself. Asset production, talent and model fees, shoot costs and overseas secondary usage rights are quoted separately.What a quote includes and what it does not
Can the broadcast be reused overseas?: SBS content travels through Netflix and VIU simulcast and TikTok Spotlight. SELLi secures the secondary usage rights separately so the broadcast can be reused as an overseas marketing asset.

If a programme here is on your list, tell us the budget and the direction. We confirm whether it is available and design the execution plan together with SBS.

Enquire about SBS sponsorship