SBS Korea Cre@m, October 2026 issue
Gunggeumhan Iyagi Y (궁금한 이야기 Y): ad rates and virtual advertising
Korea's Broadcasting Act Enforcement Decree, Article 59-3, does not allow product placement in Gunggeumhan Iyagi Y (궁금한 이야기 Y). Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Gunggeumhan Iyagi Y (궁금한 이야기 Y) the mid-programme package is KRW 150M and 15-second spots are KRW 12,000,000 before or after the programme and KRW 24,000,000 mid-programme. Spots around and inside the programme and virtual advertising remain available.
Last checked 2026-09-18 · October 2026 card
- Airs
- Friday
- Genre
- Current affairs
- Issues listed
- 5
Published rates in this issue (October 2026)
| Item | Rate | vs previous issue |
|---|---|---|
| programme package | KRW 150M | – |
| Mid-programme CM band | 1 per episode | – |
| 15-second surrounding break (전후CM) | KRW 12,000,000 | – |
| 15-second mid-programme break (중CM) | KRW 24,000,000 | – |
Rate history (every issue that carried it)
| Issue | PPL Lv2 | Mid-CM package | 15s around | 15s mid | Virtual |
|---|---|---|---|---|---|
| October 2026 | – | KRW 150M | KRW 12M | KRW 24M | – |
| September 2026 | – | KRW 150M | KRW 12M | KRW 24M | – |
| August 2026 | – | KRW 150M | KRW 12M | KRW 24M | – |
| July 2026 | – | KRW 150M | KRW 12M | KRW 24M | – |
| June 2026 | – | KRW 150M | KRW 12M | KRW 24M | – |
- October 2026: no published rate changed since September 2026
- September 2026: no published rate changed since August 2026
- August 2026: no published rate changed since July 2026
- July 2026: no published rate changed since June 2026
Ad formats available on this programme
- Product placement (간접광고, PPL)No published rate
- Virtual advertising (가상광고)No published rate
- Mid-programme break (중CM)Available
- Surrounding break (전후CM)Available
How it works
Tell us the programme, the format and the budget; we confirm availability.
We agree terms and exposure with SBS against the current published rate.
After booking, we share progress against the shoot and broadcast dates.
Same-genre (Current affairs) programmes compared
| Programme | Headline rate |
|---|---|
| Geugeosi Algosipda (그것이 알고싶다) | KRW 150M |
| Jeopsok Movieworld (접속! 무비월드) | KRW 15M |
| Joeun Achim (좋은아침) | KRW 60M |
| Kkokkomu (꼬리에 꼬리를 무는 그날 이야기) | KRW 50M |
| Morning Wide 3 (모닝와이드 3부) | KRW 20M |
| Saengbangsong Today (생방송 투데이) | KRW 20M |
FAQ
- How much does product placement in Gunggeumhan Iyagi Y (궁금한 이야기 Y) cost?
- Korea's Broadcasting Act Enforcement Decree, Article 59-3, does not allow product placement in Gunggeumhan Iyagi Y (궁금한 이야기 Y). Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Gunggeumhan Iyagi Y (궁금한 이야기 Y) the mid-programme package is KRW 150M and 15-second spots are KRW 12,000,000 before or after the programme and KRW 24,000,000 mid-programme. Spots around and inside the programme and virtual advertising remain available.
- Do the rates change every month?
- SBS M&C reissues Cre@m every month. Gunggeumhan Iyagi Y (궁금한 이야기 Y) appeared in 5 issues from June 2026 to October 2026. No published rate changed in that time.
- What does going through SELLi change?
- SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.
This page summarises the SBS M&C Cre@m rate card published by SBS M&C. It does not mean SELLi has run a campaign on this programme; our actual cases are under Case studies. Case studies
Enquire about Gunggeumhan Iyagi Y