Kim Bujang (김부장): PPL cost and ad rates

Published rates in this issue (July 2026)

Rate history (every issue that carried it)

• July 2026: no published rate changed since June 2026

Ad formats available on this programme

• Product placement (간접광고, PPL)No published rate
• Virtual advertising (가상광고)AvailableGuide →
• Mid-programme break (중CM)Available
• Surrounding break (전후CM)Available

How it works

1. 01

   Tell us the programme, the format and the budget; we confirm availability.

2. 02

   We agree terms and exposure with SBS against the current published rate.

3. 03

   After booking, we share progress against the shoot and broadcast dates.

Full process →

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FAQ

How much does product placement in Kim Bujang (김부장) cost?

Per the SBS Korea Cre@m July 2026 issue, vol. 175, for Kim Bujang (김부장) the mid-programme package is KRW 250M and 15-second spots are KRW 15,000,000 before or after the programme and KRW 30,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.

Can I run virtual advertising in Kim Bujang (김부장)?

Yes. Per the July 2026 issue, vol. 175, the published virtual advertising rates are 등급고지 KRW 100M, 에필로그 KRW 150M.

Do the rates change every month?

SBS M&C reissues Cre@m every month. Kim Bujang (김부장) appeared in 2 issues from June 2026 to July 2026. No published rate changed in that time.

What does going through SELLi change?

SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.