Good Partner 2 (굿파트너2): PPL cost and ad rates

Published rates in this issue (November 2026)

Rate history (every issue that carried it)

Ad formats available on this programme

• Product placement (간접광고, PPL)No published rate
• Virtual advertising (가상광고)AvailableGuide →
• Mid-programme break (중CM)Available
• Surrounding break (전후CM)Available

How it works

1. 01

   Tell us the programme, the format and the budget; we confirm availability.

2. 02

   We agree terms and exposure with SBS against the current published rate.

3. 03

   After booking, we share progress against the shoot and broadcast dates.

Full process →

Same-genre (Drama) programmes compared

FAQ

How much does product placement in Good Partner 2 (굿파트너2) cost?

Per the SBS Korea Cre@m November 2026 issue, vol. 179, for Good Partner 2 (굿파트너2) the mid-programme package is KRW 300M and 15-second spots are KRW 15,000,000 before or after the programme and KRW 30,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.

Can I run virtual advertising in Good Partner 2 (굿파트너2)?

Yes. Per the November 2026 issue, vol. 179, the published virtual advertising rates are 등급고지 KRW 160M, 에필로그 KRW 240M.

What does going through SELLi change?

SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.