Doctor X (닥터X): PPL cost and ad rates

Published rates in this issue (November 2026)

Rate history (every issue that carried it)

• November 2026: Programme package (프로그램 패키지) up since October 2026 (KRW 300M → KRW 350M)

Ad formats available on this programme

• Product placement (간접광고, PPL)No published rate
• Virtual advertising (가상광고)AvailableGuide →
• Mid-programme break (중CM)Available
• Surrounding break (전후CM)Available

How it works

1. 01

   Tell us the programme, the format and the budget; we confirm availability.

2. 02

   We agree terms and exposure with SBS against the current published rate.

3. 03

   After booking, we share progress against the shoot and broadcast dates.

Full process →

Same-genre (Drama) programmes compared

FAQ

How much does product placement in Doctor X (닥터X) cost?

Per the SBS Korea Cre@m November 2026 issue, vol. 179, for Doctor X (닥터X) the mid-programme package is KRW 350M and 15-second spots are KRW 15,000,000 before or after the programme and KRW 30,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.

Can I run virtual advertising in Doctor X (닥터X)?

Yes. Per the November 2026 issue, vol. 179, the published virtual advertising rates are 등급고지 KRW 120M, 에필로그 KRW 180M.

Do the rates change every month?

SBS M&C reissues Cre@m every month. Doctor X (닥터X) appeared in 2 issues from October 2026 to November 2026. In that time Programme package (프로그램 패키지) rose from KRW 300M to KRW 350M in the November 2026 issue.

What does going through SELLi change?

SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.