SBS Korea Cre@m, October 2026 issue
Doctor X (닥터X): PPL cost and ad rates
Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Doctor X (닥터X) the mid-programme package is KRW 300M and 15-second spots are KRW 15,000,000 before or after the programme and KRW 30,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.
Last checked 2026-09-18 · October 2026 card
- Airs
- Friday, Saturday
- Genre
- Drama
- Issues listed
- 1
Published rates in this issue (October 2026)
| Item | Rate | vs previous issue |
|---|---|---|
| programme package | KRW 300M | – |
| Mid-programme CM band | 2 per episode | – |
| 15-second surrounding break (전후CM) | KRW 15,000,000 | – |
| 15-second mid-programme break (중CM) | KRW 30,000,000 | – |
| virtual advertising (가상광고) · 등급고지 | KRW 120M | – |
| virtual advertising (가상광고) · 에필로그 | KRW 180M | – |
Rate history (every issue that carried it)
| Issue | PPL Lv2 | Mid-CM package | 15s around | 15s mid | Virtual |
|---|---|---|---|---|---|
| October 2026 | – | KRW 300M | KRW 15M | KRW 30M | 등급고지 KRW 120M에필로그 KRW 180M |
Ad formats available on this programme
- Product placement (간접광고, PPL)No published rate
- Virtual advertising (가상광고)AvailableGuide →
- Mid-programme break (중CM)Available
- Surrounding break (전후CM)Available
How it works
Tell us the programme, the format and the budget; we confirm availability.
We agree terms and exposure with SBS against the current published rate.
After booking, we share progress against the shoot and broadcast dates.
Other programmes in the October 2026 rate card
| Programme | Headline rate |
|---|---|
| Biseojin 2 (비서진 2) | KRW 70M |
| Geugeosi Algosipda (그것이 알고싶다) | KRW 150M |
| Gol Ttaerineun Geunyeodeul (골 때리는 그녀들) | KRW 70M |
| Urideurui Ballad 2 (우리들의 발라드 시즌2) | KRW 60M |
| Geojang Hangjun (거장 항준) | KRW 50M |
| The Listen 6 (더 리슨 : 우리가 머문 계절) | KRW 100M |
FAQ
- How much does product placement in Doctor X (닥터X) cost?
- Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Doctor X (닥터X) the mid-programme package is KRW 300M and 15-second spots are KRW 15,000,000 before or after the programme and KRW 30,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.
- Can I run virtual advertising in Doctor X (닥터X)?
- Yes. Per the October 2026 issue, vol. 178, the published virtual advertising rates are 등급고지 KRW 120M, 에필로그 KRW 180M.
- What does going through SELLi change?
- SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.
This page summarises the SBS M&C Cre@m rate card published by SBS M&C. It does not mean SELLi has run a campaign on this programme; our actual cases are under Case studies. Case studies
Enquire about Doctor X