SBS Korea Cre@m, October 2026 issue
Inkigayo (SBS 인기가요): PPL cost and ad rates
Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Inkigayo (SBS 인기가요) the product placement (PPL) level-2 starting rate is KRW 40M and 15-second spots are KRW 6,000,000 before or after the programme and KRW 12,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.
Last checked 2026-09-18 · October 2026 card
- Airs
- Sunday
- Genre
- Music
- Issues listed
- 5
Published rates in this issue (October 2026)
| Item | Rate | vs previous issue |
|---|---|---|
| level-2 product placement (간접광고, PPL) | KRW 40M | – |
| Mid-programme CM band | 2 per episode | – |
| 15-second surrounding break (전후CM) | KRW 6,000,000 | – |
| 15-second mid-programme break (중CM) | KRW 12,000,000 | – |
| virtual advertising (가상광고) · 곡고지 | KRW 9M | – |
| virtual advertising (가상광고) · 등급고지 | KRW 7M | – |
Rate history (every issue that carried it)
| Issue | PPL Lv2 | Mid-CM package | 15s around | 15s mid | Virtual |
|---|---|---|---|---|---|
| October 2026 | KRW 40M | – | KRW 6M | KRW 12M | 곡고지 KRW 9M등급고지 KRW 7M |
| September 2026 | KRW 40M | – | KRW 6M | KRW 12M | 곡고지 KRW 9M등급고지 KRW 7M |
| August 2026 | KRW 40M | – | KRW 6M | KRW 12M | 곡고지 KRW 9M등급고지 KRW 7M |
| July 2026 | KRW 40M | – | KRW 6M | KRW 12M | 곡고지 KRW 9M등급고지 KRW 7M |
| June 2026 | KRW 40M | – | KRW 6M | KRW 12M | 곡고지 KRW 9M등급고지 KRW 7M |
- October 2026: no published rate changed since September 2026
- September 2026: no published rate changed since August 2026
- August 2026: no published rate changed since July 2026
- July 2026: no published rate changed since June 2026
Ad formats available on this programme
How it works
Tell us the programme, the format and the budget; we confirm availability.
We agree terms and exposure with SBS against the current published rate.
After booking, we share progress against the shoot and broadcast dates.
Other programmes in the October 2026 rate card
| Programme | Headline rate |
|---|---|
| Biseojin 2 (비서진 2) | KRW 70M |
| Geugeosi Algosipda (그것이 알고싶다) | KRW 150M |
| Gol Ttaerineun Geunyeodeul (골 때리는 그녀들) | KRW 70M |
| Urideurui Ballad 2 (우리들의 발라드 시즌2) | KRW 60M |
| Geojang Hangjun (거장 항준) | KRW 50M |
| The Listen 6 (더 리슨 : 우리가 머문 계절) | KRW 100M |
FAQ
- How much does product placement in Inkigayo (SBS 인기가요) cost?
- Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Inkigayo (SBS 인기가요) the product placement (PPL) level-2 starting rate is KRW 40M and 15-second spots are KRW 6,000,000 before or after the programme and KRW 12,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.
- Can I run virtual advertising in Inkigayo (SBS 인기가요)?
- Yes. Per the October 2026 issue, vol. 178, the published virtual advertising rates are 곡고지 KRW 9M, 등급고지 KRW 7M.
- Do the rates change every month?
- SBS M&C reissues Cre@m every month. Inkigayo (SBS 인기가요) appeared in 5 issues from June 2026 to October 2026. No published rate changed in that time.
- What does going through SELLi change?
- SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.
This page summarises the SBS M&C Cre@m rate card published by SBS M&C. It does not mean SELLi has run a campaign on this programme; our actual cases are under Case studies. Case studies
Enquire about Inkigayo