SBS Korea Cre@m, October 2026 issue
Urideurui Ballad 2 (우리들의 발라드 시즌2): PPL cost and ad rates
Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Urideurui Ballad 2 (우리들의 발라드 시즌2) the product placement (PPL) level-2 starting rate is KRW 60M, the mid-programme package is KRW 150M and 15-second spots are KRW 12,000,000 before or after the programme and KRW 24,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.
Last checked 2026-09-18 · October 2026 card
- Airs
- Monday
- Genre
- Variety
- Issues listed
- 1
Published rates in this issue (October 2026)
| Item | Rate | vs previous issue |
|---|---|---|
| level-2 product placement (간접광고, PPL) | KRW 60M | – |
| programme package | KRW 150M | – |
| Mid-programme CM band | 3 per episode | – |
| 15-second surrounding break (전후CM) | KRW 12,000,000 | – |
| 15-second mid-programme break (중CM) | KRW 24,000,000 | – |
| virtual advertising (가상광고) · 등급고지 | KRW 5M | – |
| virtual advertising (가상광고) · 에필로그 | KRW 20M | – |
| virtual advertising (가상광고) · 장면전환 | KRW 15M | – |
Rate history (every issue that carried it)
| Issue | PPL Lv2 | Mid-CM package | 15s around | 15s mid | Virtual |
|---|---|---|---|---|---|
| October 2026 | KRW 60M | KRW 150M | KRW 12M | KRW 24M | 등급고지 KRW 5M에필로그 KRW 20M장면전환 KRW 15M |
Ad formats available on this programme
How it works
Tell us the programme, the format and the budget; we confirm availability.
We agree terms and exposure with SBS against the current published rate.
After booking, we share progress against the shoot and broadcast dates.
Same-genre (Variety) programmes compared
| Programme | Headline rate |
|---|---|
| Biseojin 2 (비서진 2) | KRW 70M |
| Gol Ttaerineun Geunyeodeul (골 때리는 그녀들) | KRW 70M |
| Geojang Hangjun (거장 항준) | KRW 50M |
| The Listen 6 (더 리슨 : 우리가 머문 계절) | KRW 100M |
| Dongsang Imong 2 (동상이몽2 – 너는 내 운명) | KRW 50M |
| Miun Uri Saekki (미운 우리 새끼) | KRW 100M |
FAQ
- How much does product placement in Urideurui Ballad 2 (우리들의 발라드 시즌2) cost?
- Per the SBS Korea Cre@m October 2026 issue, vol. 178, for Urideurui Ballad 2 (우리들의 발라드 시즌2) the product placement (PPL) level-2 starting rate is KRW 60M, the mid-programme package is KRW 150M and 15-second spots are KRW 12,000,000 before or after the programme and KRW 24,000,000 mid-programme. These are published rates; the executed price varies with the episode, the type of exposure and the booking date.
- Can I run virtual advertising in Urideurui Ballad 2 (우리들의 발라드 시즌2)?
- Yes. Per the October 2026 issue, vol. 178, the published virtual advertising rates are 등급고지 KRW 5M, 에필로그 KRW 20M, 장면전환 KRW 15M.
- What does going through SELLi change?
- SELLi is an official SBS Korea marketing partner (certified by SBS on 22 July 2026). On enquiry we confirm whether this programme is open and what the current published rate is, and plan the placement with SBS.
This page summarises the SBS M&C Cre@m rate card published by SBS M&C. It does not mean SELLi has run a campaign on this programme; our actual cases are under Case studies. Case studies
Enquire about Urideurui Ballad 2